2D Character Design Services

Our 2D character design services are the art of creativity. We bring concepts to life through polished 2D drawings. Our 2D character designers provide the art for our clients such as Ubisoft, Gamegos, ACE Games, Bigger Games, etc.

2D game characters with good design
Zoom In
Zoom Out
fantasy 2d wizard with mage cool staff for game

2D Cartoon Character Design

Cartoon style will continue to be one of the most popular styles for game characters for a long time. There’s no place for realism here; instead, all characters should be cute, charming, and vibrant to audiences of all ages. Adding a 2D cartoon character design to creative projects enhances their overall appeal and emotional connection.

In the competitive game industry, our 2D cartoon character design service is your gateway to unforgettable player experiences.

Simple 2D Character Design

Simple character drawing and concept art intertwine to bring forth characters that are both relatable and memorable. In their simplicity, they resonate deeply with audiences, making them a vital asset across our projects. 

Through our simple 2D character design, we harness the power of less to create more meaningful connections.

werewolf 2d game character
2d cartoon knight fighting machine with sword and armor

Stylized 2D Character Design

The style of your character directly depends on the style within your game, whether it’s medieval, pirate-themed, or cyberpunk. The images crafted by character designers must align with the designated style and game setting.

We design unique stylized 2D characters for projects with distinct appearance and style to catch players’ attention.

Vector Character Design

At RSG, we redefine visual storytelling through our exceptional vector 2D characters design services. 

The advantage of vector design is its ability to adapt seamlessly to different media and scales, including patterns and textures, creatures, and character illustrations, without sacrificing quality. The excellence of vector designs across platforms is ensured by their crisp lines, vibrant colors, and scalability.

crusader knight in yellow armour, vector character


2D Ğ¡haracters Pipeline
2D Ğ¡haracters Workflow
modeling characters workflow
2d character design pipeline


Game Dev company logos, clients of RetroStyle Games
RetroStyle Games client logos, video game studios using character creation services

Our Software

In our company, professionals harness the power of cutting-edge 2D character design software like Adobe Photoshop and Adobe Illustrator to bring their creative visions to life.

services with Adobe Photoshop
illustrator app icon expertise of game art outsourcing studio
Gigapixel AI logo of program for creation game characters
Logo Midjourney game art & character creation services
Logo Stability Ai for game art & character creation services

Whether it’s shaping expressions, perfecting proportions, or experimenting with colors, our experts utilize professional software to transform ideas into compelling characters that transcend the boundaries of imagination.

It’s a vital instrument in our quest to create characters that captivate, inspire, and leave an indelible mark.

2D Game Character Art Portfolio

Explore our portfolio of 2D game character art, each image showcasing the diverse skills of our artists in creating beautiful visuals for realistic or casual art styles.

Perfect for match-three and hidden object games, these meticulously rendered scenes showcase versatility in character and environment design that fits seamlessly with publishers like iWin and Good Job Games.

From horror-themed narratives to whimsical fantasy realms, from sci-fi adventures to regal grandeur and historical epics, each image in our portfolio represents a unique genre. Our 2D artists skillfully weave intricate details into clothing and armor, demonstrating their ability to create 2D assets for interactive gameplay and animated video.

Custom 2D Design Solutions

2D Character Design Sketch

Our skilled artists translate ideas into initial character concepts, capturing essence and personality in each stroke. These sketches serve as the foundation for captivating characters that become the heart of your projects.

Character Sheets

We create detailed reference sheets, encompassing various angles, poses, and expressions. These sheets streamline collaboration and ensure consistent character depiction across different contexts and media.

2d panda bear character sheet
2d girl with purple hair character game character design sprites
fantasy rigged 2D game characters animation sheet

2D Game Character Sprites

Seamlessly integrating art and functionality, we provide meticulously designed character animations that enhance gameplay experiences. From idle stances to action-packed moves, our 2D sprites breathe life into your gaming world.

2D Animations

Whether for cutscenes, UI elements, or in-game actions, our animations amplify the narrative and interaction within your project.

As you may have noticed, this section of our landing page is called Custom 2d Design and Art Solutions. We can fulfill all your wishes, our range of services also includes realistic 2d characters, 2d characters in a 3d environment, isometric 2d characters, and low poly 2d characters. We have even made 2d characters into 3d models using AI tools.

2D Character Design portfolio review

Faron Ryan, Director of Business and Product Development at G.A.P. Labs
Faron Ryan, Director of Business and Product Development at G.A.P. LabsSource: RetroStyle Games Upwork reviews
Read More
Amazing work! We are very happy we had the opportunity to work with RetroStyle Games.
We will definitely hire him for future work on 2d character creation.
David Cauchi, CEO of Nocturnum Games
David Cauchi, CEO of Nocturnum GamesSource: RetroStyle Games Upwork reviews
Read More
RetroStyle Games team went above and beyond to help me realize the vision of my 2d character art project.
I would love to continue working with them in the future.


Our team did more than 200 character images for collectible card game – StormWars. Which is available as a Web client and Facebook application.

“Dark Elf” is a mysterious in-game race that consists of night Elves, who use steampunk inventions.

StormWars combines lightning-fast battles with a deep deck-building strategy. It’s free to play game by the original designer of WarStorm

stormwars 2d collectible cards dark elf characters set

You can check the game on the official Storm Wars site:

stormwars 2d chars cards dark elf steampunk mek loader

stormwars 2d chars cards dark elf volt turret lamp tesla


Our 2D character design team operates collaboratively to conceptualize and create characters for our games. They start by brainstorming ideas and sketching initial concepts. Once a concept is chosen, they refine the design, paying attention to details like appearance, attire, and personality traits. The team then translates these designs into digital illustrations, adding color, shading, and texture. Throughout the process, they iterate based on feedback from creative leads and playtesting to ensure the characters align with the game’s vision.

Our company’s 2D character artists possess a blend of artistic and technical skills. They are proficient in digital illustration software such as Adobe Photoshop (Main Design instrument) or Adobe Illustrator (Vector). Depending on the required style, they use Gigapixel AI, AI Midjourney, and AI Stable Diffusion with different models. Additionally, they understand color theory, shading, and lighting to give depth to their creations. Communication skills are also crucial as they collaborate with the design team and incorporate feedback effectively.

Once the 2D character design process is finished, the characters move on to the animation phase. The animation team takes the static designs and brings them to life by creating a series of movements and actions that fit the character’s personality and role in the game. These animations include walking, running, attacking, and interacting with the game environment. After the animations are finalized, they are integrated into the game engine, where they become an integral part of the gameplay experience.

Let’s Start a project

If you prefer to contact us,
use this email:

[email protected]